{"id":243,"date":"2026-03-21T23:46:47","date_gmt":"2026-03-21T23:46:47","guid":{"rendered":"http:\/\/amber.bestgoed.com\/?page_id=243"},"modified":"2026-04-24T14:38:30","modified_gmt":"2026-04-24T14:38:30","slug":"home","status":"publish","type":"page","link":"https:\/\/bestgoed.com\/nl\/","title":{"rendered":"Home"},"content":{"rendered":"<section class=\"section-hero\">\n  <div class=\"hero-inner\">\n    <p class=\"hero-eyebrow\">Best Goed studio<\/p>\n    <h1 class=\"hero-h1 translation-block\"><span class=\"hero-word\">Je<\/span>\n<span class=\"hero-word\">product<\/span>\n<span class=\"hero-word\">is<\/span>\n<span class=\"hero-word\">ontworpen<\/span>\n<span class=\"hero-word\">voor<\/span>\n<span class=\"hero-word\">een<\/span>\n<span class=\"hero-word\">wereld<\/span>\n<span class=\"hero-word\">die<\/span>\n<em><span class=\"hero-word\">snel<\/span> <span class=\"hero-word\">aan<\/span> <span class=\"hero-word\">het<\/span>\n<span class=\"hero-word\">verdwijnen<\/span>\n<span class=\"hero-word\">is<\/span><\/em><\/h1>\n    <p class=\"hero-sub\">Wij begeleiden productleiders om hun product klaar te stomen voor een AI-gedreven wereld, voordat het te laat is.<\/p>\n    <div class=\"hero-actions\">\n      <a class=\"btn-primary\" href=\"\/nl\/our-approach\/\">Bekijk onze aanpak<\/a>\n      <a class=\"btn-ghost\" href=\"\/nl\/work\/\">Bekijk ons werk<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"section-testimonials\">\n  <p class=\"section-eyebrow\">Wat onze klanten zeggen<\/p>\n  <div class=\"testimonial-slider\" id=\"testimonial-slider\">\n    <div class=\"testimonial-track\" id=\"testimonial-track\">\n\n      <div class=\"testimonial-slide active\">\n        <p class=\"testimonial-text\">Een diepe kennis van AI met een echte focus op mensen, gecombineerd met een methodologische en ervaren aanpak. Ze steken er echt boven uit.<\/p>\n        <div class=\"testimonial-byline\">\n          <div class=\"testimonial-avatar\">\n            <!-- To use a real photo: replace the svg below with:\n                 <img decoding=\"async\" src=\"YOUR-IMAGE-URL\" alt=\"Altu\u011f Ozturk\">        -->\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Altug-Profile-1.jpg.webp\" alt=\"Altu\u011f Ozturk\"> \n            <!-- <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.2\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 20c0-4 3.6-7 8-7s8 3 8 7\"\/><\/svg>-->\n          <\/div>\n          <div>\n            <p class=\"testimonial-author\">Altu\u011f Ozturk<\/p>\n            <p class=\"testimonial-role\">Founder, Pro Legacy<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"testimonial-slide\">\n        <p class=\"testimonial-text\">Een zeldzame combinatie van creativiteit, klaarheid, en menselijke focus. Onze samenwerking was vlekkeloos, verhelderend, en zeer waardevol.<\/p>\n        <div class=\"testimonial-byline\">\n          <div class=\"testimonial-avatar\">\n            <!-- To use a real photo: replace the svg below with:\n                 <img decoding=\"async\" src=\"YOUR-IMAGE-URL\" alt=\"Thao Nguyen\">          -->\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/thao-nguyen-koepfe.jpg\" alt=\"Thao Nguyen\"> \n            <!--<svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.2\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 20c0-4 3.6-7 8-7s8 3 8 7\"\/><\/svg>-->\n          <\/div>\n          <div>\n            <p class=\"testimonial-author\">Thao Nguyen<\/p>\n            <p class=\"testimonial-role\">Founder &amp; CEO, Equal Care<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n    <div class=\"testimonial-dots\">\n      <button class=\"dot active testimonial-dot\"><\/button>\n      <button class=\"dot testimonial-dot\"><\/button>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-featured-project\">\n  <div class=\"hd-featured-inner\">\n    <div class=\"hd-featured-header\">\n      <p class=\"section-eyebrow\">Featured project<\/p>\n      <a class=\"btn-ghost\" href=\"https:\/\/bestgoed.com\/nl\/project\/\">View all work<\/a>\n    <\/div>\n    <a class=\"hd-featured-row animate-in\" href=\"https:\/\/bestgoed.com\/nl\/project\/unlocking-the-future-of-youth-football-scouting\/\">\n      <div class=\"hd-featured-img-col\">\n        <div class=\"hd-featured-img-placeholder\"><img decoding=\"async\" src=\"https:\/\/bestgoed.com\/wp-content\/uploads\/2026\/03\/pexels-mike-468229-1171084-760x520.jpg\" alt=\"Unlocking the future of youth football scouting\"><\/div>\n      <\/div>\n      <div class=\"hd-featured-content-col\">\n        <div class=\"hd-featured-top\">\n          <div class=\"work-project-tags\"><span class=\"work-project-tag\">Conceptvalidatie<\/span><span class=\"work-project-tag\">Visie en waardepropositie<\/span><\/div>\n          <h3>Het voetbaltalent van morgen ontdekken, met de kracht van AI<\/h3>\n          <p>Pro Legacy vroeg ons om hun visie voor een AI-platform voor het scouting van jong voetbaltalent te valideren. We testten of het concept standhield in de echte wereld tegenover echte werkprocessen en culturele realiteiten.<\/p>\n        <\/div>\n        <div class=\"work-project-meta\">\n          <div class=\"work-project-meta-item\"><p class=\"work-project-meta-label\">Methods<\/p><p>Conceptvalidatie<\/p><\/div>\n          <div class=\"work-project-meta-item\"><\/div>\n          <span class=\"work-project-cta\">View project \u2192<\/span>\n        <\/div>\n      <\/div>\n    <\/a>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-context\">\n  <div class=\"context-inner animate-in\">\n    <div>\n      <p class=\"context-label\">De context<\/p>\n    <\/div>\n    <div class=\"context-body\">\n      <h2>De bedrijven die winnen, bouwen niet alleen betere producten. Ze bereiden zich voor op wat verandert.<\/h2>\n      <p>AI is geen extra feature. Het verandert fundamenteel wat mensen nodig hebben, verwachten en waarderen, in elke sector, en in een steeds hoger tempo. Productleiders die AI zien als zomaar een upgrade, ontwerpen voor een wereld die niet meer bestaat.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-services-funnel\">\n  <div class=\"services-funnel-inner\">\n    <!-- <p class=\"section-eyebrow\">Where do you start<\/p>-->\n\n    <!-- Step 01 \u2014 centred featured -->\n    <div class=\"services-funnel-featured\">\n      <div class=\"services-funnel-featured-num\">01<\/div>\n      <div class=\"services-funnel-featured-label\">Onzeker<\/div>\n      <div class=\"services-funnel-featured-title\">Maak je je zorgen dat AI jouw aanbod overbodig maakt? <\/div>\n      <div class=\"services-funnel-featured-desc\">Ontdek samen met ons of die angst gegrond is tijdens ons gratis kennismakingsgesprek.<\/div>\n      <div class=\"services-funnel-featured-duration\">Gratis \u00b7 30 minuten<\/div>\n      <a class=\"btn-accent\" href=\"\/nl\/free-ai-product-consultation\/\">Boek je gratis gesprek \u2192<\/a>\n    <\/div>\n\n    <!-- Steps 02\u201304 -->\n    <div class=\"services-funnel-grid\">\n\n      <div class=\"services-funnel-step\">\n        <span class=\"services-funnel-num\">02<\/span>\n        <div>\n          <p class=\"services-funnel-label\">Bewust<\/p>\n          <p class=\"services-funnel-title\">Stress Test<\/p>\n        <\/div>\n        <p class=\"services-funnel-desc\">Voel je al dat AI impact heeft op jouw aanbod? Identificeer de 3 grootste AI-bedreigingen voor jouw product of dienst.<\/p>\n        <span class=\"services-funnel-duration\">Gericht \u00b7 2 uur<\/span>\n      <\/div>\n\n      <div class=\"services-funnel-step\">\n        <span class=\"services-funnel-num\">03<\/span>\n        <div>\n          <p class=\"services-funnel-label\">In de startblokken<\/p>\n          <p class=\"services-funnel-title\">Pathfinder<\/p>\n        <\/div>\n        <p class=\"services-funnel-desc\">Weet je wat jouw product of dienst bedreigt, maar niet hoe je moet reageren? Ontdek 2\u20133 veelbelovende richtingen om mee verder te gaan.<\/p>\n        <span class=\"services-funnel-duration\">Verkennend \u00b7 1\u20132 weken<\/span>\n      <\/div>\n\n      <div class=\"services-funnel-step\">\n        <span class=\"services-funnel-num\">04<\/span>\n        <div>\n          <p class=\"services-funnel-label\">Vertrokken<\/p>\n          <p class=\"services-funnel-title\">Opportunity Sprint<\/p>\n        <\/div>\n        <p class=\"services-funnel-desc\">Valideer je volgende grote stap in 2\u20136 weken met echte mensen in echte omgevingen.<\/p>\n        <span class=\"services-funnel-duration\">Diepgaand traject \u00b7 2\u20136 weken<\/span>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-pillars\">\n  <div class=\"pillars-inner animate-in\">\n \n    <div class=\"pillars-header\">\n      <h2>Waar we helpen<\/h2>\n      <p>Elk traject begint in de echte wereld: de werkplekken, werkprocessen en culturele contexten waar jouw product moet overleven. Geen labs. Geen focusgroepen.<\/p>\n    <\/div>\n \n    <div class=\"pillars-grid\">\n \n      <div class=\"pillar\">\n        <span class=\"pillar-num\">01<\/span>\n        <h3>Visie defini\u00ebren<\/h3>\n        <p>AI verandert wat mensen van je product verwachten. Wij gaan de wereld in om te begrijpen wat er \u00e9cht verandert, en vertalen dat naar een heldere, realistische visie voor de toekomst van je product.<\/p>\n        <a class=\"pillar-link\" href=\"\/nl\/our-approach\/\">Meer leren<\/a>\n      <\/div>\n \n      <div class=\"pillar\">\n        <span class=\"pillar-num\">02<\/span>\n        <h3>Waardepropositieontwerp<\/h3>\n        <p>Naarmate behoeften veranderen, verandert ook wat je product waardevol maakt. Wij helpen je een waardepropositie te ontwerpen die gebaseerd is op wat mensen nu \u00e9cht nodig hebben, niet op verouderde aannames.<\/p>\n        <a class=\"pillar-link\" href=\"\/nl\/our-approach\/\">Meer leren<\/a>\n      <\/div>\n \n      <div class=\"pillar\">\n        <span class=\"pillar-num\">03<\/span>\n        <h3>Conceptvalidatie<\/h3>\n        <p>Voordat je grote investeringen doet, testen wij je concept bij echte mensen in echte situaties. Zo bouw je met vertrouwen, pas je bij voordat het duur wordt, of stop je voordat het te laat is.<\/p>\n        <a class=\"pillar-link\" href=\"\/nl\/our-approach\/\">Meer leren<\/a>\n      <\/div>\n \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-shifts\">\n  <div class=\"shifts-inner animate-in\">\n \n    <div class=\"shifts-left\">\n      <p class=\"section-eyebrow\">Ons raamwerk<\/p>\n      <h2 class=\"translation-block\">AI verandert fundamenteel wat mensen <em>nodig hebben, verwachten en waarderen.<\/em><\/h2>\n      <p>Wij helpen je begrijpen hoe die verschuivingen jouw specifieke product be\u00efnvloeden, zodat je je koers kunt bijsturen voordat de kans voorbij is.<\/p>\n    <\/div>\n \n    <div class=\"shifts-right\">\n \n      <div class=\"shift-item\">\n        <div class=\"shift-icon\">\n          <svg viewbox=\"0 0 14 14\" aria-hidden=\"true\"><circle cx=\"7\" cy=\"7\" r=\"5\"\/><line x1=\"7\" y1=\"4\" x2=\"7\" y2=\"7\"\/><line x1=\"7\" y1=\"7\" x2=\"9\" y2=\"9\"\/><\/svg>\n        <\/div>\n        <div>\n          <p class=\"shift-item-label\">Ontdek de verandering<\/p>\n          <p>Wij analyseren hoe AI verandert wat mensen verwachten van producten zoals het jouwe.<\/p>\n        <\/div>\n      <\/div>\n \n      <div class=\"shift-item\">\n        <div class=\"shift-icon\">\n          <svg viewbox=\"0 0 14 14\" aria-hidden=\"true\"><path d=\"M2 7 L7 2 L12 7 L7 12 Z\"\/><\/svg>\n        <\/div>\n        <div>\n          <p class=\"shift-item-label\">Vertalen naar jouw product<\/p>\n          <p>Wij zetten die veranderingen om in een scherp, op-maat beeld van wat ze betekenen voor jouw waardepropositie.<\/p>\n        <\/div>\n      <\/div>\n \n      <div class=\"shift-item\">\n        <div class=\"shift-icon\">\n          <svg viewbox=\"0 0 14 14\" aria-hidden=\"true\"><rect x=\"1\" y=\"1\" width=\"12\" height=\"12\" rx=\"1\"\/><path d=\"M4 7 L6 9 L10 5\"\/><\/svg>\n        <\/div>\n        <div>\n          <p class=\"shift-item-label\">Gevalideerd in de echte wereld<\/p>\n          <p>Wij testen de nieuwe richting bij echte mensen in echte contexten, zodat je verder gaat op basis van feiten, niet van aannames.<\/p>\n        <\/div>\n      <\/div>\n \n    <\/div>\n  <\/div>\n<\/section>\n \n\n\n\n\n<section class=\"section-insights-preview\">\n  <div class=\"insights-preview-inner\">\n    <div class=\"insights-preview-header animate-in\">\n      <div>\n        <p class=\"section-eyebrow\">From our insights<\/p>\n        <h2>Thinking on AI, product, and what&#039;s shifting.<\/h2>\n      <\/div>\n      <a class=\"btn-ghost\" href=\"https:\/\/bestgoed.com\/nl\/insights\/\">All articles \u2192<\/a>\n    <\/div>\n    <div class=\"insights-cards\">\n    <a class=\"insights-card animate-in\" href=\"https:\/\/bestgoed.com\/nl\/human-centric-ai-vs-ai-augmented-humans\/\">\n      <div class=\"insights-card-img\"><img decoding=\"async\" src=\"https:\/\/bestgoed.com\/wp-content\/uploads\/2026\/06\/henri.allegra_Two_flowing_forms_of_light_converging_from_oppo_31051a3a-32af-4823-9923-1c2ef12f296e_2-800x450.jpg\" alt=\"Human-Centric AI vs. AI-Augmented Humans: Why Choosing One Side Will Cost You Both\"><\/div>\n      <span class=\"tag-pill\">AI &amp; Society<\/span>\n      <h3>Mens-Gerichte AI vs. AI-Geaugmenteerde Mensen: Waarom E\u00e9n Kant Kiezen Niet Genoeg Is<\/h3>\n      <p>1. The False Debate Henri Allegra, Homo Promptus and Niels Quinten, Best Goed studio Ask most business leaders how to succeed with AI transformation and you will get one of\u2026<\/p>\n      <div class=\"insights-card-meta\">\n        <span>juni 2, 2026<\/span>\n        <span class=\"insights-card-meta-divider\"><\/span>\n        <span>15 min read<\/span>\n        <span class=\"insights-card-read\">Read \u2192<\/span>\n      <\/div>\n    <\/a>\n    <a class=\"insights-card animate-in\" href=\"https:\/\/bestgoed.com\/nl\/the-ai-shift-is-already-here\/\">\n      <div class=\"insights-card-img\"><img decoding=\"async\" src=\"https:\/\/bestgoed.com\/wp-content\/uploads\/2026\/04\/pexels-n-voitkevich-6120220-800x450.jpg\" alt=\"The AI Shift Is Already Here. Is Your Product Strategy Still Stuck in the Past?\"><\/div>\n      <span class=\"tag-pill\">Future Thinking<\/span>\n      <h3>The AI Shift Is Already Here. Is Your Product Strategy Still Stuck in the Past?<\/h3>\n      <p>Product strategy disruption is the moment when the rules of your industry change so fundamentally that what once made your product successful now makes it vulnerable. For product leaders, the\u2026<\/p>\n      <div class=\"insights-card-meta\">\n        <span>april 3, 2026<\/span>\n        <span class=\"insights-card-meta-divider\"><\/span>\n        <span>4 min read<\/span>\n        <span class=\"insights-card-read\">Read \u2192<\/span>\n      <\/div>\n    <\/a>\n    <a class=\"insights-card animate-in insights-card--last\" href=\"https:\/\/bestgoed.com\/nl\/the-world-as-we-know-it-is-gone-but-not-everyone-knows-it-yet\/\">\n      <div class=\"insights-card-img\"><img decoding=\"async\" src=\"https:\/\/bestgoed.com\/wp-content\/uploads\/2026\/04\/pexels-kindelmedia-7688664-800x450.jpg\" alt=\"When AI makes your product obsolete, and you&#8217;re the last to know.\"><\/div>\n      <span class=\"tag-pill\">Future Thinking<\/span>\n      <h3>Wanneer AI je product overbodig maakt, en jij de laatste bent die het weet.<\/h3>\n      <p>You\u2019ve felt it: that creeping sense that the ground beneath your product is shifting. The sense that the rules of the game have changed, but no one handed you the\u2026<\/p>\n      <div class=\"insights-card-meta\">\n        <span>maart 30, 2026<\/span>\n        <span class=\"insights-card-meta-divider\"><\/span>\n        <span>4 min read<\/span>\n        <span class=\"insights-card-read\">Read \u2192<\/span>\n      <\/div>\n    <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-why\">\n  <div class=\"why-inner animate-in\">\n \n    <div class=\"why-header\">\n      <p class=\"section-eyebrow\">Waarom met ons werken<\/p>\n      <h2>Geen leverancier. Geen platform. Geen lab.<\/h2>\n    <\/div>\n \n    <div class=\"why-grid\">\n \n      <div class=\"why-card\">\n        <p class=\"why-card-label\">Onafhankelijk<\/p>\n        <h3>Geen banden met leveranciers. Geen belangen bij de ontwikkeling.<\/h3>\n        <p>Wij bouwen je AI niet. Wij zijn niet gebonden aan platforms of tools. Wij vertellen je wat je product moet zijn, niet wat een project in leven houdt of een budget rechtvaardigt.<\/p>\n      <\/div>\n \n      <div class=\"why-card\">\n        <p class=\"why-card-label\">Veld-gericht<\/p>\n        <h3>Echte contexten. Geen gecontroleerde omgevingen.<\/h3>\n        <p>Wij werken in de echte omgevingen waar je product moet overleven: kantoren, huizen, straten, ziekenhuizen. De verwarrende tegenspraken die rapporten gladstrijken, zijn precies wat wij zoeken.<\/p>\n      <\/div>\n \n      <div class=\"why-card\">\n        <p class=\"why-card-label\">AI-native<\/p>\n        <h3>Wij kennen het verschil tussen idee en uitvoering.<\/h3>\n        <p>Wij hebben AI-producten gebouwd. Wij weten het verschil tussen prototype en productie, tussen demo-magie en dagelijks gebruik. Ons onderzoek levert bewijs waarop je technisch team kan vertrouwen.<\/p>\n      <\/div>\n \n    <\/div>\n  <\/div>\n<\/section>\n \n<section class=\"section-cta\">\n  <div class=\"cta-inner animate-in\">\n    <h2 class=\"translation-block\">Bouw je voor <em>de toekomst?<\/em><\/h2>\n    <p>Laten we praten over waar je product naartoe moet, en of wij het juiste team zijn om je daar te brengen.<\/p>\n    <div class=\"cta-actions\">\n      <a class=\"btn-primary\" href=\"\/nl\/contact\/\">Spar met ons<\/a>\n      <a class=\"btn-ghost\" href=\"\/nl\/free-ai-product-consultation\/\">Boek je gratis gesprek<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"Best Goed studio The world your product was designed for is disappearing fast. We help product leaders understand where their products need to go in a world reshaped by AI,\u2026","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-243","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Goed \u00b7 Strategic Design Studio \u00b7 Belgium<\/title>\n<meta name=\"description\" content=\"Best Goed studio is a Belgian strategic design studio helping product leaders redefine their products for an AI-driven world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bestgoed.be\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Goed \u00b7 Strategic Design Studio \u00b7 Belgium\" \/>\n<meta property=\"og:description\" content=\"Best Goed studio is a Belgian strategic design studio helping product leaders redefine their products for an AI-driven world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bestgoed.be\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Goed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T14:38:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/\",\"url\":\"https:\\\/\\\/bestgoed.be\\\/\",\"name\":\"Best Goed \u00b7 Strategic Design Studio \u00b7 Belgium\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/#website\"},\"datePublished\":\"2026-03-21T23:46:47+00:00\",\"dateModified\":\"2026-04-24T14:38:30+00:00\",\"description\":\"Best Goed studio is a Belgian strategic design studio helping product leaders redefine their products for an AI-driven world.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bestgoed.be\\\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bestgoed.be\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bestgoed.be\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/\",\"name\":\"Best Goed studio\",\"description\":\"Helping product leaders adapt to AI\",\"publisher\":{\"@id\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/#organization\",\"name\":\"Best Goed studio\",\"url\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bestgoed.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-Logo_Img_Txt.png\",\"contentUrl\":\"https:\\\/\\\/bestgoed.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-Logo_Img_Txt.png\",\"width\":1151,\"height\":158,\"caption\":\"Best Goed studio\"},\"image\":{\"@id\":\"https:\\\/\\\/bestgoed.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/linkedin.com\\\/company\\\/bestgoed\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Goed \u00b7 Strategic Design Studio \u00b7 Belgium","description":"Best Goed studio is a Belgian strategic design studio helping product leaders redefine their products for an AI-driven world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bestgoed.be\/","og_locale":"nl_BE","og_type":"article","og_title":"Best Goed \u00b7 Strategic Design Studio \u00b7 Belgium","og_description":"Best Goed studio is a Belgian strategic design studio helping product leaders redefine their products for an AI-driven world.","og_url":"https:\/\/bestgoed.be\/","og_site_name":"Best Goed studio","article_modified_time":"2026-04-24T14:38:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"4 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bestgoed.com\/nl\/","url":"https:\/\/bestgoed.be\/","name":"Best Goed \u00b7 Strategic Design Studio \u00b7 Belgium","isPartOf":{"@id":"https:\/\/bestgoed.com\/nl\/#website"},"datePublished":"2026-03-21T23:46:47+00:00","dateModified":"2026-04-24T14:38:30+00:00","description":"Best Goed studio is a Belgian strategic design studio helping product leaders redefine their products for an AI-driven world.","breadcrumb":{"@id":"https:\/\/bestgoed.be\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bestgoed.be\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bestgoed.be\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bestgoed.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/bestgoed.com\/nl\/#website","url":"https:\/\/bestgoed.com\/nl\/","name":"Best Goed studio","description":"Helping product leaders adapt to AI","publisher":{"@id":"https:\/\/bestgoed.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bestgoed.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/bestgoed.com\/nl\/#organization","name":"Best Goed studio","url":"https:\/\/bestgoed.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/bestgoed.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/bestgoed.com\/wp-content\/uploads\/2026\/04\/cropped-Logo_Img_Txt.png","contentUrl":"https:\/\/bestgoed.com\/wp-content\/uploads\/2026\/04\/cropped-Logo_Img_Txt.png","width":1151,"height":158,"caption":"Best Goed studio"},"image":{"@id":"https:\/\/bestgoed.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/linkedin.com\/company\/bestgoed"]}]}},"_links":{"self":[{"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/pages\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":57,"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/pages\/243\/revisions"}],"predecessor-version":[{"id":644,"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/pages\/243\/revisions\/644"}],"wp:attachment":[{"href":"https:\/\/bestgoed.com\/nl\/wp-json\/wp\/v2\/media?parent=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}