We love the chaos of real-world contexts such as homes, workplaces, streets, wherever your AI needs to survive. The contradictions. The workarounds. The messy details that reports smooth over. This is what we look for. Unfiltered. Unvarnished. Real.
We don’t build your AI. We’re not tied to vendors. We don’t profit from you building the wrong solution slowly. Our independence means we’ll challenge you when your assumptions are expensive, and celebrate when you pivot early.
We have a background in AI development. We know the gap between prototype and production. Between demo magic and daily use. Between “it works in testing” and “nobody uses it.” Our approach is uniquely adapted for AI development.
We love the uniqueness of target domains and believe great AI builds from that uniqueness. That’s why we specialize in helping data science teams develop for target domains in very different cultures and geographies than their own. Read more about our mission.

Sign up to receive the latest news on our work and human-centered A.I.
We love tech, design and culture and get excited about getting AI adopted by a wide variety of audiences.