Insights
Thinking on AI, product, and what's shifting.
We think a lot about what AI means for the people it touches. This is where we write it down.
Future Thinking
The AI Shift Is Already Here. Is Your Product Strategy Still Stuck in the Past?
Product strategy disruption is the moment when the rules of your industry change so fundamentally that what once made your product successful now makes it vulnerable. For product leaders, the…
When AI makes your product obsolete, and you’re the last to know.
You’ve felt it: that creeping sense that the ground beneath your product is shifting. The sense that the rules of the game have changed, but no one handed you the…
Why AI Product Strategy Fails Without a Human-Centered Approach
Product leaders face a critical challenge: AI is rapidly reshaping people’s expectations, but most projects still focus on technical capabilities rather than real human needs. The gap between what AI…