Location
We are based in Belgium, but work internationally.
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What we offer.

We confront your AI vision with real people and settings early on, so you can be confident it will deliver on its promise.

01.

Vision and value proposition development

Ensure your vision seamlessly aligns with reality through a value proposition that addresses the genuine needs of stakeholders. Unfortunately, many AI initiatives fail to achieve this alignment and ultimately fall short.

By prioritizing real-world validation with real people from the outset, you challenge assumptions and turn hype into grounded, actionable insights. This gives you, your investors, and decision-makers the evidence needed to confidently support your vision, making success just a matter of execution.

02.

Product and Service Requirements Design

Great requirements empower you to build successful AI products and services by ensuring they are rooted in real-world needs and validated insights. More than any other technology, AI depends heavily on the context in which it is used and by whom.

That’s why understanding requirements within a social context is crucial. By actively collaborating with local stakeholders and exploring local environments, we provide you with actionable requirements, bridging strategy and development. At the center of this user-centered approach is rigorous evidence collection, ensuring that every feature and functionality is validated before you commit resources.

03.

Rapid capacity building

Data science teams are often not fully familiar with the domains for which they are creating AI solutions, leading to assumptions that can diverge significantly from reality. Our customized training programs are designed to quickly familiarize your data science team with the most critical aspects of a domain for your specific AI innitiative. This ensures your team has the best starting position possible to deliver a succesful AI solution.

How we do it.

The Value-Driven AI Toolkit.

We believe human-centered design research is an incredibly powerful approach to uncover domain knowledge. By using human-centered design research methods, we can easily collaborate with local stakeholders and dive deep into their local contexts.

Unfortunately, traditional human-centered research was not designed with AI in mind. Concepts such as data, trust, bias, and human-AI interactions have only recently become relevant. That’s why we’ve developed our own human-centered research toolkit tailored to AI development: the Value-Driven AI Toolkit.

Comprising methodologies that explicitly address essential AI aspects, it focuses on getting a real understanding of specific domains in order to deliver real value. The toolkit is a product of our practical expertise and incorporates the most recent advancements in the field. Some of the question we answer using the toolkit are:

Data & Labels

Which data and labels are relevant to your audience? Which patterns can we expect to find in it?

Blindspots

Which critical aspects of your audience does your team not see? What harm can not seeing these aspects cause?

Human + AI

AI can’t do everything by itself, it still needs that human touch, so what does that touch look like for your audience?

Trust

How do we help the audience trust the system? How do we make it feel safe for them?

The benefits.

Higher value generation,
faster decision making,
and less risk.

Developing great AI is hard. You need to have the right data, analyze the data in the right way, and, with a good dose of luck, extract something meaningful and practical from it.

So why not make it yourself easier, and prioritize value delivery by understanding your audience? This directs the development process towards the essential elements from the outset. This clarity enables better goal-setting, streamlines decision-making, and prevents wasteful resource allocation.

Let’s Collaborate

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