Inzichten

Over AI, producten, en grote veranderingen.

We denken veel over wat AI betekent voor de mensen die het gebruiken. Hier is waar we onze inzichten neerschrijven.

The AI Shift Is Already Here. Is Your Product Strategy Still Stuck in the Past?
Future Thinking

The AI Shift Is Already Here. Is Your Product Strategy Still Stuck in the Past?

Product strategy disruption is the moment when the rules of your industry change so fundamentally that what once made your product successful now makes it vulnerable. For product leaders, the…

april 3, 2026 4 min read Read →
Why AI Product Strategy Fails Without a Human-Centered Approach
Product Strategy

Why AI Product Strategy Fails Without a Human-Centered Approach

Product leaders face a critical challenge: AI is rapidly reshaping people’s expectations, but most projects still focus on technical capabilities rather than real human needs. The gap between what AI…

februari 10, 2026 1 min read Read →