Unlocking the future of youth football scouting
We’ve been asked by Pro Legacy to validate their vision of an AI-platform for scouting youth football talent.
Task
Collaborate with a Dutch first division football club to validate and refine Pro Legacy's vision, ensuring it meets the real-world needs of stakeholders.
Pro Legacy is a pioneering sports tech startup dedicated to revolutionizing the youth football scouting process through the power of AI. While they began with a visionary idea, they recognized the importance of grounding their innovation in solid, real-world evidence to attract potential investors. Their goal was to demonstrate not only the added value of their vision but also their commitment to seriously considering the needs and perspectives of all stakeholders involved.
To achieve this, Pro Legacy turned to Best Goed Studio. They sought our expertise to objectively validate their vision, ensuring it was both impactful and aligned with the practical realities of youth football scouting. Through this collaboration, Pro Legacy aimed to build a robust foundation of evidence that would underscore the viability and transformative potential of their AI-driven approach.
We embarked on a collaborative journey with a Dutch first division football club to deeply understand their scouting process and perspectives on talent identification. Engaging closely with staff, coaches, and players, we conducted in-depth interviews and observations to immerse ourselves in their environment and gain a holistic understanding of their practices.
Building on this foundational knowledge, we employed our unique value-finding methodology to discern what truly matters to the club and what aspects are less critical. This approach allowed us to align the club’s needs and values with the AI platform envisioned by Pro Legacy.
By synthesizing the rich data collected, we identified key opportunities and challenges, transforming raw insights into actionable strategies that respect the club’s culture and enhance their scouting capabilities.
We delivered a comprehensive report outlining the critical insights gained from our in-depth study. This report not only highlights three key opportunities for leveraging AI in youth scouting but also provides a detailed analysis of each.
Our findings revealed that while Pro Legacy’s initial vision was both innovative and valuable, some of its underlying assumptions did not fully align with the on-the-ground realities experienced at a Dutch first division football club. Through extensive engagement and insights gathered from staff, coaches, and players, Pro Legacy gained a clearer and more nuanced understanding of what truly matters when creating AI to improve in youth football scouting.
With this report, Pro Legacy now possesses not only a robust and well-defined vision for moving forward but also real-world evidence and actionable insights that demonstrate the tangible added value of their approach. This positions them strongly to make informed decisions, convince investors of their vision, and drive meaningful progress with their AI-platform.
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